We generally call ‘Media’ the means by which some content (information) is created and delivered to an audience. The organizations (e.g. firms, government) and individuals (e.g. artists, consumers) who engage in this process constitute the Media industry. The media industry is broad and diverse and it is really more appropriate to talk about different media industries depending on the nature of content (e.g. data vs. entertainment), the nature of end-users (e.g. businesses vs. individuals), and key technologies involved in creating, storing and distributing content (e.g. a theater, a cable network or the Internet). Over time, practical considerations and convention have delineated traditional media industries such as “the publishing industry”, “the television industry” or “the gaming industry” even though the boundaries among these are often blurred and arguably more so as a result of recent technological developments. Despite their diversity, media industries do share a few common characteristics in terms of the economics that drives industry dynamics. These include certain aspects of consumer behavior, direct and indirect network effects, certain regulatory aspects specific to these industries, etc.